Introducing The TenderBabe's Vixens
Ashley Daniels {Owner}
Ashley attended FIDM in Los Angeles, CA, where she studied her love for fashion. She helped start her families business in construction "A&D Plastering: Custom Homes", which today is very successful. At a young age, Ashley had to educate herself in the construction business, in which gave her the business knowledge, and tools for any future endeavours of her own. The development and creation of her dad's construction company was inspiration and motivation to start her own business in fashion.
Erika Lopez {Co-Owner}
Erika attended school at the University of San Francisco, in San Francisco, CA; where she majored in International Business. She had worked in the make-up industry with Clinique, where she not only developed her skills in make-up application, but also great relationships with each client she had helped. She is a free spirited woman, with a wild sense of fashion, that is wanting to branch out, and share her love of fashion with the rest of the world.
The TenderBabe's Love Story
The Sexy Vixens of TenderBabe's, {Ashley Daniels and Erika Lopez} started off as friends in high school, who grew up as local South Bay residents in beautiful Southern California. The idea of having a quaint little fashion boutique was always there stored away in their memory banks, for fun imaginative, day dreaming. Until one day that dream finally turned into reality, that they absolutely love and have developed a deep passion for.
The owner, Ashley Daniels, got a spark more of inspiration when getting her hair done one evening at her usual hairdresser's. She had noticed a woman in the back of the salon, with a single clothing rack adorned with adorable pieces of clothes, showing and selling them to clients as their hair color would be setting in. When she returned home she shared with Co-Owner, Erika Lopez, what she had seen and expressed a "want" to do that similar thing someday. Erika's response was a stern and passionate "Than let's do it!", and with those words the deal was done. Them as customers of the fashion world knew what they wanted regarding clothing, and what they expected out of customer service; but would never fully receive. They missed that personable feeling between Owner & Client that would be given whenever entering a clothing store. They made it a part of their philosophy, to make sure that they would give that personable relationship within their own boutique, that was missing within others. They wouldn't be there just to make a sale, but more importantly, to help their clients make a fashion statement. They are always willing and absolutely love, to give tips of what items go with what, while being honest & blunt, with purely good intentions, that every client would leave their boutique feeling like a Sexy, TenderBabe Vixen as well.
TenderBabe's had finally begun with the purchase of their very 1st set of business cards as a motivational kick-start, a gigantic leap off a cliff, and into a fashion boutique to call their very own. They started with hand selected clothing, jewelry, handbags, etc., that would later turn into larger collections over time. They select their items based on the latest trends coming from celebrities and fashion magazines; as well as select items based on their own personal style, what their clients would love to wear, and would also look at as an absolute "must have!", all at an affordable price. Their first clientele base was a group of mutual friends and family, who they would send out mail flyer's to, inviting them to gala events to introduce the boutique as well as the clothing. The events would be held inside of Ashley's apartment living room, where women would use her bedroom and restroom as a dressing room, and would share one large full length mirror. More and more people would hear about TenderBabes, that clients would begin having to stand guard over one of a kind pieces, in fear another would snag it. Word began to spread like wild fire about this new little boutique with lots of cute clothes, jewelry, handbags, and much more! The constant referrals eventually made their clientele base expand beyond just friends & family so fast, that they now have a store location, located in Hermosa Beach, CA.
{Don't you just love a good love story?}
